What began as a seemingly superfluous idea in the middle of a global pandemic has become one of the most dynamic hospitality platforms in the industry.
Officially registered in 2022.
Brought to life in 2023.
And in 2025, CAOBA Hotels surpassed every expectation — and every record.
This past year has marked a turning point, not only in numbers, but in purpose, positioning, and ambition.
The Year the Records Fell
2025 has been nothing short of transformational for CAOBA Hotels:
- Record in Direct Bookings: Over 1,000 direct bookings generated throughout the year
- Record in New Property Partners: More than 300 new hotels joined the CAOBA ecosystem
- Record in Searches: Over 1 million searches in a single year
These milestones reflect more than growth — they validate a vision rooted in smarter hospitality, better technology, and stronger storytelling.
Building Something Different
With the launch of a new website just over a year ago, CAOBA Hotels introduced a unique hotel consulting concept built around Cloudbeds, designed to help independent and boutique hotels compete smarter, not louder.
That concept quickly gained traction:
- Featured in Forbes and Traveler
- Trusted by hundreds of hotel partners
- Brought to life offline with our first flagship event in Ibiza
CAOBA Hotels is not moving fast for the sake of speed — it’s evolving with intention.
What’s Coming Next?
The roadmap ahead is already taking shape:
Cloudbeds Certified Marketplace
The New CAOBA Magazine
Second International Event in Tulum
Press inquiries: press@caobahotels.com
And while 2026 still holds announcements yet to be revealed, one thing is certain: the ambition is global.
From Foundations to the Future
“If 2025 was the year we laid the foundations for the future of hospitality, 2026 is the year we furnish the house.”
The focus ahead is clear — delivering the best marketing, advertising, and strategic vision the industry has seen, while keeping hospitality human at its core.
More Than a Brand
CAOBA Hotels is not just a company.
It is a statement of intent.
Built on resilience.
Driven by innovation.
Powered by the belief that hospitality deserves better tools, clearer strategy, and more meaningful connections.
And this is only the beginning.
