IZZA was born from the desire to create a refuge in the heart of the Medina of Marrakech, where creative and like-minded spirits could gather. Inspired by the city’s rich cultural history and iconic figures like Bill Willis, who merged Moroccan tradition with innovative aesthetics, the vision took shape over eight years, during which seven ancient houses were restored and transformed into a space that balances art, Berber hospitality, and modern luxury.
House of Friends – An experience for the guest:
The "House of Friends" concept embodies the essence of IZZA: a place where guests not only find accommodation but also a community. From shared spaces to warm, personalized hospitality, we aim to make every visitor feel at home. The design and atmosphere encourage spontaneous encounters, inspiring conversations, and an authentic connection with the local culture.
Berber hospitality and modern luxury
Berber hospitality is the soul of IZZA. Every detail, from traditional architecture with tadelakt and zellige to the warm and attentive service, reflects this welcoming spirit. At the same time, it combines these elements with modern comforts, such as advanced technology, contemporary design, and world-class artistic curation, creating a balance between tradition and innovation.
The Medina Museum: a fascinating addition to the property
Marrakech has always been a cultural epicenter, and IZZA honors that vibrant energy. The combination of a boutique hotel with an art gallery offers an immersive experience where guests not only enjoy an exceptional stay but also immerse themselves in an artistic and creative environment. Art is an integral part of the experience, both within the rooms and the common areas.
Selection process for the more than 300 pieces of contemporary art
The collection was carefully curated to reflect both the cultural heritage of Marrakech and the most innovative trends in digital and generative art. It includes works by contemporary Moroccan artists such as Hassan Hajjaj and Leila Alaoui, alongside pieces by renowned NFT creators like Refik Anadol and Tyler Hobbs. A balance between tradition and modernity, ensuring that each work connects to our artistic vision.
An artistic reflection of Marrakech's cultural and historical elements
Every corner of IZZA is infused with the essence of Marrakech. From architecture inspired by Bill Willis to textiles, tiles, and furniture handcrafted by local artisans, IZZA aims to capture Morocco's rich culture. At the same time, the collection of contemporary and digital art connects the past with the present, showcasing how the city continues to evolve as a global artistic hub.
Daily guest experience
Art at IZZA is not just decoration; it’s part of the living experience of our guests. From the moment they arrive, they are surrounded by unique pieces that invite reflection and dialogue. In IZZA you can attend events, exhibitions, and guided tours for the possibility to connect more deeply with the works and their creators.
More than just a stay, guests leave with a deep connection to Moroccan culture and the inspiration that emerges from art and creativity. IZZA is a space of discovery, where each visit can be a transformative experience that sparks new ideas and connections.
Don’t miss the chance to be part of this community of travelers and creatives in search of inspiration. Discover the magic of IZZA and book your stay through CAOBA, the platform that brings together properties with unique concepts and exclusive experiences.
Book now and immerse yourself in the essence of Marrakech with IZZA through CAOBA.
