Before talking about dates or destinations, we need to talk about a vision. At CAOBA, we don’t just observe how hospitality is evolving; we are passionate about being the bridge that connects the boldest projects with the minds that know how to tell their stories. We believe that true luxury in Mexico today lies in identity and in the ability to create spaces that look like nothing else. That’s why we’ve decided it’s time to step away from the screen and meet where everything happens.
This coming May, Tulum becomes the stage for something much bigger than an event. We’re not calling a conventional gathering. We’re opening a space in May for those who are redefining what it means to travel and stay in this country. It’s an invitation for those who see a property as a work of art, and for those who have the talent to capture that essence and share it with the world in an honest way.
Why Tulum in May?
We chose this place and this moment because the atmosphere invites clarity. We want the Caribbean breeze to be the backdrop for conversations that truly move the needle in our industry.
At this gathering, titles don’t matter — ideas do. We aim to bring together:
- Spatial visionaries: People who have built walls that tell stories and who operate hotels that are, in themselves, an extraordinary destination.
- Voices with identity: Creators who understand that real content is born from lived experience, not from a prewritten script.
- Restless minds: Anyone who feels that the industry in Mexico still has many barriers left to break.
A save-the-date for the extraordinary.
This event in Tulum is our way of saying that the future of hospitality is collaborative. We want it to be a turning point where partnerships emerge organically — between design, local culture, and a shared vision of raising the standard of our tourism.
“The magic of what we do at CAOBA comes to life when we connect the right people in the right place.”
We’re putting the finishing touches on the details to ensure the experience is flawless. Very soon we’ll share the exact dates and the location where we’ll meet face to face, but for now, make sure to mark May on your calendar.
The horizon looks better when we look at it together. See you in Tulum.
