Have you ever stopped to think about what actually happens every time you book a vacation through a major online travel agency (OTA)? After spending hours browsing through thousands of identical options, you end up paying an inflated rate. Meanwhile, the hotelier loses between 20% and 25% of their margin to intermediary commissions. The result is a standardised, impersonal, and overpriced experience for the traveler, alongside an unsustainable reliance for the property owner.
In response to this exhausted model, an alternative emerges where the stay is not a mere transaction, but the destination itself. The New CAOBA arrives to transform the relationship between travellers and hotels through a direct-booking ecosystem structured around three key blocks.
Three blocks. One direct-booking ecosystem.
CAOBA is not just a booking portal or a conventional consulting firm; it is a comprehensive platform combining technology, spatial curation, and experience design. Its model is divided into three interconnected pillars:
1. Stays: The purity of booking direct without middlemen
The most developed pillar of CAOBA is its direct-booking marketplace, featuring a curated selection of over 300 unique properties worldwide. Handpicked for their design, character, and authenticity, these stays connect natively to property management systems (PMS) such as Cloudbeds.
For the traveler: Optimised rates, direct contact with the host, and the guarantee of staying in places with real personality, free from the impersonal algorithms of OTAs.
For the hotelier: Unlike traditional high commissions in the sector (20-25%), CAOBA operates on 0% to 15% commission models or subscriptions starting from €15/month, allowing owners to regain control of their margins and their guest relationships.
2. Consultancy: Accessible tech for independent hoteliers
The second pillar is designed to equip independent properties with the tools needed to compete in the digital landscape. As a Certified Consulting Partner of Cloudbeds, CAOBA assists hoteliers in optimising their booking engines, refining rate structures (PMS), revamping their web presence, and managing channel distribution.
With over 50 hoteliers advised and a 97% client retention rate, the consultancy division demonstrates that smart hospitality tech is the true driver of direct sales and reduced dependence on intermediaries.
3. Experiences: Journeys that tell stories
Travel is much more than having a place to sleep. CAOBA's most innovative division designs immersive gatherings and signature journeys in places where "something unusual happened".
From brand events and group expeditions (such as their gatherings in Ibiza or Mexico) to cultural and heritage initiatives—like their itineraries centered around the modernist architecture of Melilla—CAOBA connects B2B brands, creators, and a community of over 10,000 travelers through genuine experiences.
A solid, profitable, and scalable business model
Behind this disruptive concept lies a sustainable financial structure. CAOBA is a profitable, debt-free company with proven accelerated growth:
EBITDA trajectory: From €1.9k in 2023 to exceeding +€60k EBITDA in 2026.
Media impact and partnerships: Featured in outlets such as Forbes Spain and Condé Nast Traveler, and backed by strategic alliances with global design and technology leaders like ArchDaily and Cloudbeds.
Future vision: A progressive expansion plan aiming to grow the network to over 3,200 properties by 2030, expand operations staff, and launch its proprietary loyalty program.
The choice is clear
The future of tourism demands moving away from mass, expensive, and standardized booking models. The alternative is choosing a fair ecosystem where hotels thrive thanks to their technology and travelers discover unforgettable places at the right price.
Whether you're looking for your next unique stay or managing a property and aiming to boost direct sales, the path is clear.
Ready to make the move?
Discover unique stays and book direct at CAOBA Stays.
Explore immersive journeys with CAOBA Experiences.
Optimise your hotel with CAOBA Consultancy.
